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Meet eMarketer's Panel

Meet eMarketer's Panel
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Meet eMarketer's Panel

Nicole Perrin, Principal Analyst

Moderator:

Marissa Coslov, Vice President

Meet eMarketer's Panel

Today's Presenters
Meet eMarketer's Panel

Meet eMarketer's Panel

Meet eMarketer's Panel
[+] VIEW LARGER IMAGE

Meet eMarketer's Panel

Nicole Perrin, Principal Analyst

Moderator:

Marissa Coslov, Vice President

Meet eMarketer's Panel

eMarketer Live Video Analyst Series: Consumer Attitudes on Marketing

Consumers have an increasing number of ways to avoid advertising, from installing ad blocking software to using browsers that filter ads to paying subscriptions to not see ads. In this session, we’ll be talking about eMarketer’s latest estimates of ad blocking in France, Germany, the UK and US, as well as the most current research on consumer views on marketing. This is the sixth in our new Video Analyst Series, exclusive to eMarketer customers.

We’ll present our latest thinking on why consumers block ads or seek out ad-free content, and then we'll answer as many of your questions live as we can during the presentation and get to others in a follow-up report. This is an exclusive event for eMarketer PRO customers who have bought access to our Video Analyst Series.

Key things we'll address in this session:

  • Why do internet users block ads?
  • What concerns advertisers about ad blocking behavior?
  • How many people in the US and Western Europe block ads?
  • Your questions, answered during our Q&A with eMarketer PRO analysts

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