Video look blurry? Try adjusting video settings ("HD" button) in the lower right side of your screen to 720p or 1080p.

The webinar is presented by Xaxis. To see recent and upcoming eMarketer webinars, click here


Thanks again to Xaxis for making today's webinar possible!

Thanks again to Xaxis for making today's webinar possible!
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Thanks again to Xaxis for making today's webinar possible!

Daniel Macdonald is responsible for investments & partnerships for Xaxis US, overseeing its entire network of premium publishers, data and measurement partners. He and his team focus on building and maintaining the media framework that empowers Xaxis to deliver scalable outcomes for brands while ensuring Xaxis’ rigorous brand safety standards are met.

Thanks again to Xaxis for making today's webinar possible!

The Brand Safety Edge

The Brand Safety Edge
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The Brand Safety Edge

Programmatic media buyers consistently name “brand safety” among their top concerns in the digital advertising marketplace. A majority say they expect brand safety to grow as a challenge, even as solutions evolve.

The Brand Safety Edge

Sponsorship Opportunities with eMarketer

Sponsorship Opportunities with eMarketer
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Sponsorship Opportunities with eMarketer

eMarketer provides sponsors the option to choose between two unique live webinar programs targeted to our audience of more than 215,000 marketing and advertising decision-makers. These exclusive programs allow sponsors the opportunity to associate their brand with the most trusted source of digital marketing information, while receiving highly qualified leads.

Interested in sponsoring a webinar? Please contact: advertising@emarketer.com

Learn more about advertising opportunities with eMarketer at https://www.emarketer.com/advertise

Sponsorship Opportunities with eMarketer

Brandlive | Interactive Live Video for Business

Brandlive | Interactive Live Video for Business
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Brandlive | Interactive Live Video for Business

Download "The Live Video Inspiration Guide" to see how companies use Brandlive to modernize go-to-market activities.

Brandlive is a live video platform for brands and retailers to interact with their audiences for training, marketing, and commerce events.

Brandlive | Interactive Live Video for Business

About Xaxis
Thanks again to Xaxis for making today's webinar possible!
Xaxis Guide
The Brand Safety Edge
eMarketer Sponsorships
Sponsorship Opportunities with eMarketer
About Brandlive
Brandlive | Interactive Live Video for Business

Thanks again to Xaxis for making today's webinar possible!

Thanks again to Xaxis for making today's webinar possible!
[+] VIEW LARGER IMAGE

Thanks again to Xaxis for making today's webinar possible!

Daniel Macdonald is responsible for investments & partnerships for Xaxis US, overseeing its entire network of premium publishers, data and measurement partners. He and his team focus on building and maintaining the media framework that empowers Xaxis to deliver scalable outcomes for brands while ensuring Xaxis’ rigorous brand safety standards are met.

Thanks again to Xaxis for making today's webinar possible!

The Brand Safety Edge

The Brand Safety Edge
[+] VIEW LARGER IMAGE

The Brand Safety Edge

Programmatic media buyers consistently name “brand safety” among their top concerns in the digital advertising marketplace. A majority say they expect brand safety to grow as a challenge, even as solutions evolve.

The Brand Safety Edge

Sponsorship Opportunities with eMarketer

Sponsorship Opportunities with eMarketer
[+] VIEW LARGER IMAGE

Sponsorship Opportunities with eMarketer

eMarketer provides sponsors the option to choose between two unique live webinar programs targeted to our audience of more than 215,000 marketing and advertising decision-makers. These exclusive programs allow sponsors the opportunity to associate their brand with the most trusted source of digital marketing information, while receiving highly qualified leads.

Interested in sponsoring a webinar? Please contact: advertising@emarketer.com

Learn more about advertising opportunities with eMarketer at https://www.emarketer.com/advertise

Sponsorship Opportunities with eMarketer

Brandlive | Interactive Live Video for Business

Brandlive | Interactive Live Video for Business
[+] VIEW LARGER IMAGE

Brandlive | Interactive Live Video for Business

Download "The Live Video Inspiration Guide" to see how companies use Brandlive to modernize go-to-market activities.

Brandlive is a live video platform for brands and retailers to interact with their audiences for training, marketing, and commerce events.

Brandlive | Interactive Live Video for Business

Xaxis Poll: What's the most exciting and innovative programmatic offering you've read or heard about in the last year?

Tech-Talk Webinar: Brand Safety—Human & Technical Solutions for Real-Time Protection

Marketers must be aware of their ad's environment. When consumers see offensive content, it has the potential to shift their perceptions of the platform on which it appears and of the brands whose ads are displayed nearby. In fact, nearly half of consumers said their view of an advertiser is negatively impacted when an ad appears alongside undesirable content, according to an April survey from AdColony.

eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Daniel Macdonald, vice president of investments and partnerships at Xaxis. He will give a comprehensive overview of both human and technical solutions, including the proactive approach Xaxis takes to protect their 3,000+ brand clients.

Watch the webinar, made possible by Xaxis, to learn:

  • Brand safety vs. brand suitability vs. fraud
  • The five key types of fraud
  • How the industry protects brands
  • Plus! Ask questions, and interact with your eMarketer community of marketing peers

 

Video look blurry? Try adjusting video settings ("HD" button) in the lower right side of your screen to 720p or 1080p.

The webinar is presented by Xaxis. To see recent and upcoming eMarketer webinars, click here



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